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Marketing & Communication

What can I do for you:

  • I am familiar with the performing arts industry in which the artist/company or business is in.
  • I can design a social media strategy that’s in line with artistry, the company’s audience, and goals.
  • I can administer and control budgets for different strategic actions.
  • I can define strategies to build/enhance the follower/fan base and to develop channels that strengthen engagement.
  • I can define promotion campaigns, competitions, paid-advertising, events, and product launches.
  • I can define content strategy, communication style, and control the execution of calendar content.
  • I can write or review press releases and press kit

  • I can define and control: social media KPIs

  • I can help you select what tools and apps will be used to perform tasks.
  • I can define an SEO strategy.
  • I keep myself updated with the industry 
  • I can do creating writing and translating 
  • I study and analyze the results of reports to detect both threats and opportunities, as well as to measure the effectiveness of various actions. 
  • I will work closely with the you, the client to discuss the results and propose strategic improvements.
  • I work in English, Italian and Spanish and any new language challenge!
  • Creating,implementing,anddistributingmarketingmaterials
  • Writing and managing monthly and event specific email announcements
  • Drafting and executing e-mail marketing campaigns
  • Producing marketing reports
  • Creating and post content for socialmedia (Instagram, Facebook, YouTube accounts, Twitter, TikTok, ...)
  • Ensuring brand consistency across platforms
  • Updating related websites for brand consistency
  • Multi-tasking and fluctuating between multiple companies with in the same brand umbrella

Clients: 

Silvia Giordano Choreographer, Florence (Italy)

Drax Productions, New York, NY (USA)

Biaggi Art Consulting, New York, NY (USA)

WomanMade Project, International 

NYIOP Opera organization, New York, NY (USA)

Earthdance, dance center - Plainfield, MA (USA)

Erem dance, Delémont (Switzerland) 

DNA Dance Company, Bologna (Italy)

Pianist and Composer Maurizio Mastrini, Perugia (Italy)

'Fest en Fest' dance festival, London (UK)

Education and Training

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Cultural Marketing, Social Media and Press Office for the Performing Arts

 

  • Andrea Maulini (University of Bologna, Specialized in cultural digital marketing, General Manager of PROFILI agency)

  • Field Project on Social Media at Piccolo Teatro di Milano

  • Jordi Sellas (former director of the Directorate General for Creation and Cultural Industries in the Government of Catalonia)

  • Peter Maniura (more than thirty years of experience of working with renowned opera houses internationally, on a wide range of major events, live broadcasts, live streams and digital initiatives during his time at BBC Arts and BBC Music.)

  • Paola Bisi (Accademia Teatro alla Scala, External Relations and Communication)

  • Debora Bettiga (core faculty member of MIP Graduate School of Business, where she teaches marketing strategy, consumer behavior and marketing research methodologies)

 

Specialized private and personalized course with cultural marketing agency (Belletuse)

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  • The peculiarities of the main social channels

  • Focus: Facebook

  • Focus: Instagram

  • Storytelling, tone of voice, interaction with the public, call to action

  • How to involve the public

  • Identify the contents

  • Brainstorming: the thematic map, what it is and what it is for

  • Organize and plan: communication and editorial plan

  • What they are and what they are for

  • How to build them

  • Programming on Facebook/Instagram: use of Creator Studio

  • Other programming tools Hootsuite/Preview etc.

  • Digital PR and Influencer Marketing: what they are and how to use them

  • Facebook & Instagram Ads

  • Typologies of paid campaigns

  • Objectives

  • Targeting

  • Design and startup

  • Monitoring

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